On October 29th RW&CO. hosted the ELLE by RW&CO. launch party at their Toronto Eaton Centre location. It was the perfect way to kick off the holiday season and of course, celebrate the debut of this fabulous limited edition capsule collection!
The event was well attended by various members of the local media, fashion bloggers, ELLE Editors and RW&CO. staff who couldn’t stop talking about the new collection.
ELLE by RW&CO. designer and ELLE Canada Fashion Director, Denis Desro with ELLE Canada Editor in Chief Noreen Flanagan (Photo Credit: Ryan Emberley)
I was thrilled to be wearing one of my favourite dresses from the line to the party – the strapless floral dress with a textured, tulle-lined skirt styled with my own beaded jacket, statement necklace, black heels and a light blue clutch. This dress is so fun to wear – reminds me of Carrie Bradshaw in NYC on New Year’s Eve! I felt like the belle of the ball showing off this gorgeous cocktail dress and quickly recruited a few of my blogger friends to play dress up with me!
With Victoria from Haute Canada (left)and Christina of The Style Mogul (right)
Photo Credit: Ryan Emberley
Throughout the night, I sipped on bubbly and snacked on hors d’oeuvres while watching my friends and fellow bloggers try on their top dress picks. With so many runway-inspired designs to choose from (not to mention the unbelievable price points), everyone had a really hard time deciding which dress they loved the most! Sidenote: The rose-print scuba dress and geo-textured gown with plunging neckline were very popular with the Toronto crowd.
Left to Right: Christina (The Style Mogul), Victoria (The Lust Listt), Victoria (Haute Canada)
Big thanks to ELLE Canada and RW&CO. for including me in this incredible journey with you! From behind the scenes at the photo shoot in Montreal to the launch party in Toronto (and all of the style advice I was able to share in between), the last few weeks have been a dainty dream! These dresses will be staples in my wardrobe for years to come with their timeless silhouettes and unmistakable quality. I hope they will be for you too!
Which ELLE by RW&CO. dress is your favourite? Get ready for the holidays with fabulous (and proudly Canadian) style – shop online or visit your closest RW&CO. store today.
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